Analyzing and counseling on trademark selection, registration, and enforcement to render an opinion to assist clients in evaluating their decision
Advising on the maintenance of the use and care of the trademark (building consumers’ identifying power of the trademark to the company and protecting the company’s trademark rights)
Conducting a search on the trademark to determine whether the proposed mark has legal conflicts with existing marks in the marketplace
Registering the trademark with the USPTO (filing actual-use and intent-to-use applications)
Communicating with the USPTO and responding to the examiner’s action letters